Why is Airport Advertising an Interactive Medium?

Airport Advertising is one of the most interactive mediums available. Such is the quotient of interactivity that the airports have become a regular platform for product launches of a few companies. For example, in India, Airport Advertising is regularly used for car launches and mobile phone launches. Some of the reasons why airports become an ideal place to host interactive campaigns have been discussed here.

Any place where the consumer can interact with the product or service in a direct manner or through the representatives should have a comfortable environment. Airports, due to a number of reasons, have the best environments in the outdoor medium. Spacious lounges, closed and air conditioned environments provide the coolest and calmest surroundings with very high comfort levels. The well lit conditions also play their part in improving the conditions for excellent interactions. Airport Advertising Agencies with exclusive advertising rights can also allot spaces on ground (apart from the wall mounts and hoardings). Displays placed on ground take the levels of interactivity to whole new levels.

The security of the airports also plays a crucial role in entrusting a confidence in the audiences. The high dwell time means that there are ample opportunities for complete interactivity. Thus, airports are the best transit stations where the audiences can interact with your brand in a comfortable environment and unrushed manner. Add Airport Advertising to your kitty of advertising avenues that you try out this time and join the hundreds of brands which benefit from the High Returns on Investment (RoI) resulting due to the high interactivity.