Advertise at the Goa Airport during the Monsoons

Goa Airport Advertising provides ample opportunities for attracting the monsoon tourists coming in to enjoy the lush greenery which covers Goa during this time. The beautiful state of Goa is covered with carpets of green grass and forests,bringing an aura of past times back into the present. This season is very popular, especially among the domestic tourists, for the rains. Advertising at the domestic terminal of the Goa Airport is an excellent way of attracting the holiday crowd.

Various rain festivals like Viva San Joao are celebrated with élan during this time at Goa. Another reason for this season being a popular time for the domestic tourists is that it comes beforethe highly busy season which starts in November. November sees a high influx of international tourists who come in duringthe period of November to January to celebrate Christmas and New Year’s Eve.The period from August to October is popular as a period when tourists can enjoy a calmer environment amidst lesser rush. Since it makes a perfect destination for the entire family, TDI, the Airport Advertising Agency in India with exclusive rights at the Goa Airport, sees an increase in various brands with diverse target audiences.

 

Be present at the sites of the domestic terminal of Goa this season, to impress various sections of domestic affluent audiences. Let your brand get the best benefits of a season when the spirits are high and romance springs with the rain at the most popular tourist destination in India. The Goa Airport presents the best opportunities of Airport Advertising in India during this time of the year.

Catch Affluent Audiences in Millions with Airport Advertising in India

Airport Advertising has always been the undisputed Top OOH Mediumin India. The major characteristics which make the Airport Advertising Platform such a prominent medium are a high concentration of themost influential audiences in India and the high and comfortable dwell time. Advertising at the airports in India brought viewership before 58.81 million in 2012and 61.42 million passengers in 2013. These traffic figures have been released by the Directorate General of Civil Aviation (DGCA).

The growth of the traffic has been recorded at 4.43% which is actually pretty high considering that the airlines had to face both a rise in the fuel prices and a notable depreciation of the rupee during that time. The growth rate is bound to see better days as the airlines have bounced back and they are doing great with better offers and services. Airport Advertising is one of the major industries which have benefitted from the settling down of the airlines as the travelers keep increasing steadily. Since the quality of the audiences is already established with high income groups (buying power) and key decision makers in relevant companies crowding the airport.

Another point which makes the airports a hot favorite among the brands in India is the high amounts of dwell time at the airports. The dwell times at the airports in India range anywhere between 55 minutes to 2 hours. This allows the Airport Advertising Agencies in India to provide excellent visibility and impact for the brandsand fetch high Returns of Investment.

Why do Top Brands Go for Airport Advertising Agency in India?

Airport Advertising in India started with a bang in 1986 with TDI International India (P) Limited taking the first honors in handling the king of all OOH Mediums. As we step into the 28^th year of a medium which has unfailingly attracted the top brands with operations in India, we take a look at the primary reasons which attract them to the Airport Advertising Sites.

Most of the higher end brands have niche target groups. For example, if you consider a company like Audi, it serves the higher end car segment. Naturally then, it will aim to attract only the higher income group with the power to purchase. Airports are only transit points where such an audience will be found in the highest concentrations. Thus, investing in Airport Advertising in India is a strategic decision which rakes in High Returns of Investment (RoI).

Anotherimportantfactor is the presence of key decision makers of companies from related industries at the airports. Impressing them might translate into the opening of opportunities forpartnerships and joint ventures. The air route is the preferred route for business travel as it saves time. This gives Airport Advertising the ability to target the most influential players in the current markets. Airports in India also serve as the entry points to major regions. Targeting audiences at the airport provides top brands the opportunity of targeting high income groups of entire regions.

Though the top brands’patronage of the Airport Advertising Medium in India has labeled it a premier medium, even the growing brands have started associating with it for high level Branding Campaigns. Indian brands, like Micromax, have successfully associated with Top Airport Advertising Agencies in India for Global Branding.

Airport Advertising Agencies Are Looking at Better Options of Innovation

Airport Advertising Agencies in India are looking at better environments which will aid the implementation of innovative projects. The expansion works at the Tier II and Tier III airports means larger areas for Ad Displays and more organized structures.The worth of organized structures is well known in the Advertising spheres. They facilitate better viewing for the audiences,thereby resulting in higher impact of the displays.

The requirement of increasing the capacities of the airports has arisen due to the tremendous increase in passenger traffic in the Indian airports.The annual growth rate of the air travelers in 2013 was 15%. The figure has been on a sharp increasing trend in the last few years and there are strong anticipations of its further increase in the coming years. Thus, we are staring at times when the airports will no longer be able to handle the traffic levels. The expansion works, which are currently under progress, will duly aid in ensuring the smooth functioning of the airports in the face of the rise in numbers. This increase in operational area will also mean higher number of sites and spaces to put up ad displays.

This would mean that the medium will soon add new achievements to the innovative ways of the medium. Airport Advertising is well known for bringing alive some of the most innovative concepts and ideas inside the airports. It will be exciting to see the new ideas which are generated when the development works are completed. Associate with the Airport Advertising Agency which holds advertising rights over the airport of your choice and see the premium ways in which you can take your brand to new heights of visibility.