Airport Advertising is an Ideal Offline Platform for Ecommerce Brands

Airport Advertising is an ideal platform where ecommerce brands can run offline promotional campaigns. Due to the unique benefits of Airport Advertising Medium, brands operating from the internet can ensure that they are visible in the outdoor sites too apart from their online presence.

The long durations of visibility of the Airport Advertising Sites make up for the short periods of visibility which online ads suffer from. This is the reason why even ecommerce brands utilize Airport Advertising. An example of such an exercise is the campaign which TDI is running for Junglee.com at the Chennai Airport and Kolkata Airport. Another vital reason, for the medium’s popularity among even ecommerce brands, is that the airports are some of the best places to find regular users of the internet. A majority of airport audiences include business travelers and other frequent travelers. They are the ones who are in the need of being constantly connected and thus have high consumptions of internet. Advertising before them gives your brand the advantage of visibility before an audience who are most likely to use online platforms for purchasing products and services.

 

The modern age of competition demands that the range of visibility not only needs to be wide but also have a high accuracy in targeting. Airport Advertising brings some of the most appropriate target audiences for ecommerce brands. As shown by junglee.com, associating with an Airport Advertising Agency can work wonders for your brand. Let your online business get the benefits of attracting offline crowds with Airport Advertising.    

Ecommerce Giant Amazon.com Uses Airport Advertising in India

 

Airport Advertising in India reiterated its position as the king of OOH with ecommerce leaders Amazon.com using sites at 2 of the busiest TDI India Airports. Amazon.com has put up its sub-brand Junglee.com at the Chennai Airport and Kolkata Airport as a part of their branding exercise in India. TDI International India (P) Limited, a Leading Airport Advertising Agency in India, has exclusive rights at these airports and is currently running Amazon.com’s campaigns there.

So what does this campaign signify for the Airport Advertising Industry? It is a vital step as a leading ecommerce company is using the Airport Medium for offline promotion. A vital reason for this is the highly affluent audiences belonging to cities who are regular users of internet. They form a major part of the consumers of ecommerce and are thus high value targets. When the additional benefits of Advertising at the Airports are considered, it makes perfect sense to go for Airport Advertising. The efficiency of the medium in creating a powerful impact on the minds and choices of the audiences is imminent when we consider that an ecommerce company as highly reputed as Amazon.com has opted to use it for branding solutions.

With the importance placed on Localized Advertising nowadays, TDI’s campaign also has been customized to suit the same. While the ad copy at the Kolkata Airport read “Want Best Deals in Kolkata?”, the same for the Chennai Airport has been changed to “Want Best Deals in Chennai?”. With Amazon.com using TDI’s services, it is a noteworthy moment in the Advertising Industry in India when the top ecommerce company and the Top Airport Advertising Agency in India have come together.           

Why is Airport Advertising an Interactive Medium?

Airport Advertising is one of the most interactive mediums available. Such is the quotient of interactivity that the airports have become a regular platform for product launches of a few companies. For example, in India, Airport Advertising is regularly used for car launches and mobile phone launches. Some of the reasons why airports become an ideal place to host interactive campaigns have been discussed here.

Any place where the consumer can interact with the product or service in a direct manner or through the representatives should have a comfortable environment. Airports, due to a number of reasons, have the best environments in the outdoor medium. Spacious lounges, closed and air conditioned environments provide the coolest and calmest surroundings with very high comfort levels. The well lit conditions also play their part in improving the conditions for excellent interactions. Airport Advertising Agencies with exclusive advertising rights can also allot spaces on ground (apart from the wall mounts and hoardings). Displays placed on ground take the levels of interactivity to whole new levels.

The security of the airports also plays a crucial role in entrusting a confidence in the audiences. The high dwell time means that there are ample opportunities for complete interactivity. Thus, airports are the best transit stations where the audiences can interact with your brand in a comfortable environment and unrushed manner. Add Airport Advertising to your kitty of advertising avenues that you try out this time and join the hundreds of brands which benefit from the High Returns on Investment (RoI) resulting due to the high interactivity.