Airport Advertising in India Preparing for the Festive Season

Airport Advertising Agencies in India are prepared to tackle the busiest time of the year. Beginning October, the markets in India will see increased activity as the season of festivals begin and the brands attract the consumers with offers and discounts. Since the long season of festivals is also the time when the consumers travel around to their relatives’ places and vacations, the transit stations become an ideal place to target them.

The airports in India have always been the most premium of all Transit Station Advertising. This year, the various sectors anticipate better performances than last year due to a variety of reasons. Though the economy of the country has not completely recovered, it is in a much more stable position than last year. There are also a number of new products and services from a wide variety of industries waiting to be launched during the festive season. Airport Advertising Agencies in India have already begun witnessing a distinct increase in brand spending on the occasion of the festive season. Hence, a far better performance by the advertising industry is anticipated.

TDI International India (P) Limited is leading the charge with all of its premier airports preparing to handle the increased Airport Product Displays and Ad Displays. Due to the consumers being in a spending mood, this is the best time to attract high returns on investment. The opportunity of attracting consumers from the most premier advertising sites has been pulling brands towards it since the medium began in 1987.  

Catch Affluent Audiences in Millions with Airport Advertising in India

Airport Advertising has always been the undisputed Top OOH Mediumin India. The major characteristics which make the Airport Advertising Platform such a prominent medium are a high concentration of themost influential audiences in India and the high and comfortable dwell time. Advertising at the airports in India brought viewership before 58.81 million in 2012and 61.42 million passengers in 2013. These traffic figures have been released by the Directorate General of Civil Aviation (DGCA).

The growth of the traffic has been recorded at 4.43% which is actually pretty high considering that the airlines had to face both a rise in the fuel prices and a notable depreciation of the rupee during that time. The growth rate is bound to see better days as the airlines have bounced back and they are doing great with better offers and services. Airport Advertising is one of the major industries which have benefitted from the settling down of the airlines as the travelers keep increasing steadily. Since the quality of the audiences is already established with high income groups (buying power) and key decision makers in relevant companies crowding the airport.

Another point which makes the airports a hot favorite among the brands in India is the high amounts of dwell time at the airports. The dwell times at the airports in India range anywhere between 55 minutes to 2 hours. This allows the Airport Advertising Agencies in India to provide excellent visibility and impact for the brandsand fetch high Returns of Investment.

Airport Advertising Agencies Are Looking at Better Options of Innovation

Airport Advertising Agencies in India are looking at better environments which will aid the implementation of innovative projects. The expansion works at the Tier II and Tier III airports means larger areas for Ad Displays and more organized structures.The worth of organized structures is well known in the Advertising spheres. They facilitate better viewing for the audiences,thereby resulting in higher impact of the displays.

The requirement of increasing the capacities of the airports has arisen due to the tremendous increase in passenger traffic in the Indian airports.The annual growth rate of the air travelers in 2013 was 15%. The figure has been on a sharp increasing trend in the last few years and there are strong anticipations of its further increase in the coming years. Thus, we are staring at times when the airports will no longer be able to handle the traffic levels. The expansion works, which are currently under progress, will duly aid in ensuring the smooth functioning of the airports in the face of the rise in numbers. This increase in operational area will also mean higher number of sites and spaces to put up ad displays.

This would mean that the medium will soon add new achievements to the innovative ways of the medium. Airport Advertising is well known for bringing alive some of the most innovative concepts and ideas inside the airports. It will be exciting to see the new ideas which are generated when the development works are completed. Associate with the Airport Advertising Agency which holds advertising rights over the airport of your choice and see the premium ways in which you can take your brand to new heights of visibility.