Airport Advertising has
always been the undisputed Top OOH Mediumin India. The major characteristics
which make the Airport Advertising Platform
such a prominent medium are a high concentration of themost influential audiences
in India and the high and comfortable dwell time. Advertising at the airports
in India brought viewership before 58.81 million in 2012and 61.42 million
passengers in 2013. These traffic figures have been released by the Directorate
General of Civil Aviation (DGCA).
The growth of the traffic has been recorded at 4.43% which
is actually pretty high considering that the airlines had to face both a rise
in the fuel prices and a notable depreciation of the rupee during that time. The
growth rate is bound to see better days as the airlines have bounced back and they
are doing great with better offers and services. Airport Advertising is one of the
major industries which have benefitted from the settling down of the airlines
as the travelers keep increasing steadily. Since the quality of the audiences is
already established with high income groups (buying power) and key decision
makers in relevant companies crowding the airport.
Another point which makes the airports a hot favorite among the
brands in India is the high amounts of dwell time at the airports. The dwell
times at the airports in India range anywhere between 55 minutes to 2 hours. This
allows the Airport Advertising Agencies in India to
provide excellent visibility and impact for the brandsand fetch high Returns of
Investment.
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