Why do Top Brands Go for Airport Advertising Agency in India?

Airport Advertising in India started with a bang in 1986 with TDI International India (P) Limited taking the first honors in handling the king of all OOH Mediums. As we step into the 28^th year of a medium which has unfailingly attracted the top brands with operations in India, we take a look at the primary reasons which attract them to the Airport Advertising Sites.

Most of the higher end brands have niche target groups. For example, if you consider a company like Audi, it serves the higher end car segment. Naturally then, it will aim to attract only the higher income group with the power to purchase. Airports are only transit points where such an audience will be found in the highest concentrations. Thus, investing in Airport Advertising in India is a strategic decision which rakes in High Returns of Investment (RoI).

Anotherimportantfactor is the presence of key decision makers of companies from related industries at the airports. Impressing them might translate into the opening of opportunities forpartnerships and joint ventures. The air route is the preferred route for business travel as it saves time. This gives Airport Advertising the ability to target the most influential players in the current markets. Airports in India also serve as the entry points to major regions. Targeting audiences at the airport provides top brands the opportunity of targeting high income groups of entire regions.

Though the top brands’patronage of the Airport Advertising Medium in India has labeled it a premier medium, even the growing brands have started associating with it for high level Branding Campaigns. Indian brands, like Micromax, have successfully associated with Top Airport Advertising Agencies in India for Global Branding.