Wish Your Consumers New Year with TDI Airport Advertising

It’s New Years Eve Again! - Time for implementing resolutions and plans, both for your personal life and your business. One of the best ways for your brand to step into the New Year is by enhancing your brand image. For such missions, of increasing the goodwill points of your brand’s target groups, there is no other platform better than Airport Advertising in India.

Associating with TDI International India (P) Limited provides you with the power of using 9 busy airports in India for the cause. You can wish a happy new year to your target groups in eastern India with Kolkata Airport Advertising, the south with Airport Advertising at Chennai, Cochin, Calicut, Trivandrum & Tirupati, and the central and western parts at the airports of Ahmedabad, Pune and Goa. The airports are currently featuring the holiday crowd. Get your brand to be a part of the audience’s festive spirit. 

Apart from the festive spirit, New Year is also a time for heavy purchases. It is a time when people buy gifts for friends and family and new items for self and households. Wishing the audiences a happy new year is the simplest way of ensuring a good brand recall rate during the season of sales. Announcing discounts, in the same vein, will increase the impact of the display by many levels. Most of the Airport Advertising Campaigns, which TDI executes during this period, take both the month of December and January into their duration. Jump into the bandwagon and enjoy the rich benefits of associating with the first Airport Advertising Agency in India.    

Airport Advertising in Kerala is the Best Way for Global Branding

Airport Advertising in India has been providing premier locations of promotional activities of brands since 1987. Apart from offering visibility before highly affluent audiences, airports are also prominent platforms for global branding. Among the airports in India, Cochin Airport, Calicut Airport, and Trivandrum Airport are considered the best for creating a brand impact before an international audience.

Kerala is the state which has the highest foreign remittance. It also sees a high volume of international traffic every year. Through airport advertising at the 3 airports of Kerala, these audiences can be approached right at the gateway to the state. These 3 airports are the best performing locations in terms of global branding for the clients of TDI International India (P) Limited, the Airport Agency with exclusive advertising rights there. Impressing international audiences at these airports not only means branding before the world but it also increases the chances of conversion. This is due to the high buying power of such audiences. The third opportunity which exists in the platforms of Cochin Airport Advertising, Calicut Airport Advertising, and Trivandrum Airport Advertising, comprises of key alliances and partnerships with firms and companies from relevant industries. The growth rates of Kerala in terms of airports’ audience strength and tourists and business travelers from overseas are also showing encouraging trends.

If your brand has plans to start or increase the impact of global branding, an association with Kerala Airport Advertiser is the quickest way to the get there. It also helps that promotional campaigns at the airports of Kerala come with high RoI (Returns on Investment).

Ecommerce Giant Amazon.com Uses Airport Advertising in India

 

Airport Advertising in India reiterated its position as the king of OOH with ecommerce leaders Amazon.com using sites at 2 of the busiest TDI India Airports. Amazon.com has put up its sub-brand Junglee.com at the Chennai Airport and Kolkata Airport as a part of their branding exercise in India. TDI International India (P) Limited, a Leading Airport Advertising Agency in India, has exclusive rights at these airports and is currently running Amazon.com’s campaigns there.

So what does this campaign signify for the Airport Advertising Industry? It is a vital step as a leading ecommerce company is using the Airport Medium for offline promotion. A vital reason for this is the highly affluent audiences belonging to cities who are regular users of internet. They form a major part of the consumers of ecommerce and are thus high value targets. When the additional benefits of Advertising at the Airports are considered, it makes perfect sense to go for Airport Advertising. The efficiency of the medium in creating a powerful impact on the minds and choices of the audiences is imminent when we consider that an ecommerce company as highly reputed as Amazon.com has opted to use it for branding solutions.

With the importance placed on Localized Advertising nowadays, TDI’s campaign also has been customized to suit the same. While the ad copy at the Kolkata Airport read “Want Best Deals in Kolkata?”, the same for the Chennai Airport has been changed to “Want Best Deals in Chennai?”. With Amazon.com using TDI’s services, it is a noteworthy moment in the Advertising Industry in India when the top ecommerce company and the Top Airport Advertising Agency in India have come together.           

Advertise at the Goa Airport during the Monsoons

Goa Airport Advertising provides ample opportunities for attracting the monsoon tourists coming in to enjoy the lush greenery which covers Goa during this time. The beautiful state of Goa is covered with carpets of green grass and forests,bringing an aura of past times back into the present. This season is very popular, especially among the domestic tourists, for the rains. Advertising at the domestic terminal of the Goa Airport is an excellent way of attracting the holiday crowd.

Various rain festivals like Viva San Joao are celebrated with élan during this time at Goa. Another reason for this season being a popular time for the domestic tourists is that it comes beforethe highly busy season which starts in November. November sees a high influx of international tourists who come in duringthe period of November to January to celebrate Christmas and New Year’s Eve.The period from August to October is popular as a period when tourists can enjoy a calmer environment amidst lesser rush. Since it makes a perfect destination for the entire family, TDI, the Airport Advertising Agency in India with exclusive rights at the Goa Airport, sees an increase in various brands with diverse target audiences.

 

Be present at the sites of the domestic terminal of Goa this season, to impress various sections of domestic affluent audiences. Let your brand get the best benefits of a season when the spirits are high and romance springs with the rain at the most popular tourist destination in India. The Goa Airport presents the best opportunities of Airport Advertising in India during this time of the year.

Why do Top Brands Go for Airport Advertising Agency in India?

Airport Advertising in India started with a bang in 1986 with TDI International India (P) Limited taking the first honors in handling the king of all OOH Mediums. As we step into the 28^th year of a medium which has unfailingly attracted the top brands with operations in India, we take a look at the primary reasons which attract them to the Airport Advertising Sites.

Most of the higher end brands have niche target groups. For example, if you consider a company like Audi, it serves the higher end car segment. Naturally then, it will aim to attract only the higher income group with the power to purchase. Airports are only transit points where such an audience will be found in the highest concentrations. Thus, investing in Airport Advertising in India is a strategic decision which rakes in High Returns of Investment (RoI).

Anotherimportantfactor is the presence of key decision makers of companies from related industries at the airports. Impressing them might translate into the opening of opportunities forpartnerships and joint ventures. The air route is the preferred route for business travel as it saves time. This gives Airport Advertising the ability to target the most influential players in the current markets. Airports in India also serve as the entry points to major regions. Targeting audiences at the airport provides top brands the opportunity of targeting high income groups of entire regions.

Though the top brands’patronage of the Airport Advertising Medium in India has labeled it a premier medium, even the growing brands have started associating with it for high level Branding Campaigns. Indian brands, like Micromax, have successfully associated with Top Airport Advertising Agencies in India for Global Branding.