Wish Your Consumers New Year with TDI Airport Advertising

It’s New Years Eve Again! - Time for implementing resolutions and plans, both for your personal life and your business. One of the best ways for your brand to step into the New Year is by enhancing your brand image. For such missions, of increasing the goodwill points of your brand’s target groups, there is no other platform better than Airport Advertising in India.

Associating with TDI International India (P) Limited provides you with the power of using 9 busy airports in India for the cause. You can wish a happy new year to your target groups in eastern India with Kolkata Airport Advertising, the south with Airport Advertising at Chennai, Cochin, Calicut, Trivandrum & Tirupati, and the central and western parts at the airports of Ahmedabad, Pune and Goa. The airports are currently featuring the holiday crowd. Get your brand to be a part of the audience’s festive spirit. 

Apart from the festive spirit, New Year is also a time for heavy purchases. It is a time when people buy gifts for friends and family and new items for self and households. Wishing the audiences a happy new year is the simplest way of ensuring a good brand recall rate during the season of sales. Announcing discounts, in the same vein, will increase the impact of the display by many levels. Most of the Airport Advertising Campaigns, which TDI executes during this period, take both the month of December and January into their duration. Jump into the bandwagon and enjoy the rich benefits of associating with the first Airport Advertising Agency in India.    

Ecommerce Giant Amazon.com Uses Airport Advertising in India

 

Airport Advertising in India reiterated its position as the king of OOH with ecommerce leaders Amazon.com using sites at 2 of the busiest TDI India Airports. Amazon.com has put up its sub-brand Junglee.com at the Chennai Airport and Kolkata Airport as a part of their branding exercise in India. TDI International India (P) Limited, a Leading Airport Advertising Agency in India, has exclusive rights at these airports and is currently running Amazon.com’s campaigns there.

So what does this campaign signify for the Airport Advertising Industry? It is a vital step as a leading ecommerce company is using the Airport Medium for offline promotion. A vital reason for this is the highly affluent audiences belonging to cities who are regular users of internet. They form a major part of the consumers of ecommerce and are thus high value targets. When the additional benefits of Advertising at the Airports are considered, it makes perfect sense to go for Airport Advertising. The efficiency of the medium in creating a powerful impact on the minds and choices of the audiences is imminent when we consider that an ecommerce company as highly reputed as Amazon.com has opted to use it for branding solutions.

With the importance placed on Localized Advertising nowadays, TDI’s campaign also has been customized to suit the same. While the ad copy at the Kolkata Airport read “Want Best Deals in Kolkata?”, the same for the Chennai Airport has been changed to “Want Best Deals in Chennai?”. With Amazon.com using TDI’s services, it is a noteworthy moment in the Advertising Industry in India when the top ecommerce company and the Top Airport Advertising Agency in India have come together.           

Advertise at the Goa Airport during the Monsoons

Goa Airport Advertising provides ample opportunities for attracting the monsoon tourists coming in to enjoy the lush greenery which covers Goa during this time. The beautiful state of Goa is covered with carpets of green grass and forests,bringing an aura of past times back into the present. This season is very popular, especially among the domestic tourists, for the rains. Advertising at the domestic terminal of the Goa Airport is an excellent way of attracting the holiday crowd.

Various rain festivals like Viva San Joao are celebrated with élan during this time at Goa. Another reason for this season being a popular time for the domestic tourists is that it comes beforethe highly busy season which starts in November. November sees a high influx of international tourists who come in duringthe period of November to January to celebrate Christmas and New Year’s Eve.The period from August to October is popular as a period when tourists can enjoy a calmer environment amidst lesser rush. Since it makes a perfect destination for the entire family, TDI, the Airport Advertising Agency in India with exclusive rights at the Goa Airport, sees an increase in various brands with diverse target audiences.

 

Be present at the sites of the domestic terminal of Goa this season, to impress various sections of domestic affluent audiences. Let your brand get the best benefits of a season when the spirits are high and romance springs with the rain at the most popular tourist destination in India. The Goa Airport presents the best opportunities of Airport Advertising in India during this time of the year.