Airport Advertising in India reiterated its position as
the king of OOH with ecommerce leaders Amazon.com using sites at 2 of the busiest
TDI India Airports. Amazon.com has put up its sub-brand Junglee.com at the Chennai
Airport and Kolkata Airport as a part of their branding exercise in India. TDI
International India (P) Limited, a Leading
Airport Advertising Agency in India,
has exclusive rights at these airports and is currently running Amazon.com’s campaigns
there.
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So
what does this campaign signify for the Airport Advertising Industry? It is a
vital step as a leading ecommerce company is using the Airport Medium for
offline promotion. A vital reason for this is the highly affluent audiences belonging
to cities who are regular users of internet. They form a major part of the consumers
of ecommerce and are thus high value targets. When the additional benefits of Advertising
at the Airports are considered, it makes perfect sense to go for Airport Advertising. The efficiency of the medium
in creating a powerful impact on the minds and choices of the audiences is
imminent when we consider that an ecommerce company as highly reputed as Amazon.com
has opted to use it for branding solutions.
With
the importance placed on Localized Advertising nowadays, TDI’s campaign also has
been customized to suit the same. While the ad copy at the Kolkata Airport read
“Want Best Deals in Kolkata?”, the same for the Chennai Airport has been
changed to “Want Best Deals in Chennai?”. With Amazon.com using TDI’s services,
it is a noteworthy moment in the Advertising Industry in India when the top
ecommerce company and the Top Airport Advertising Agency in India have come
together.
